I was commissioned by a start-up based in Wales to develop the brand and web portal for a Handbag company based in Wales. On initial meeting with the client, it was explained that the brand would be based on the Danish fairy tale of Tommelise (which as it happens is very similar to that of Tom Thumb), and that the name of the company was to be Tommelise. The client explained that the theme they required was to be a simple logo incorporating an illustrated representation of the Tommelise character, but also to incorporate the element of Danish Design and minimalism. The colours they required, were to be simple Black and white, with an accented red. This logo should be designed to work on a fashion labels, publicity materials and the web. The web portal was to be a simple e-commerce site, with the display of the range of Handbags being the main focus. The client also wanted a content management system to be embedded to allow for simple updating and addition product lines.