I was commissioned by the band Monk Jack to create a brand, logo that the multi-piece funk band could use to publicise and market the group. On an initial meeting with the clients, I was asked to create something around a gingham trilby hat. This very open brief saw me experiment with a number of ideas, some of which were embraced by the members, some of which trashed. The client explained that the theme they required was to be 70’s New York type of logo, akin to Studio 54 but were open to suggestions. The colours they required, were to be Black and white. This logo should be designed to work on a black or white background.