The role of a graphic designer has changed greatly since I started my engagement in the field almost 20 years ago. In today’s market place for a graphic designer; employers & clients alike are looking for multifaceted, all-in-one designers of Print, Web, Multimedia, Interaction and more. A modern designer needs to think critically and creatively, to communicate with a wide range of audiences and clients; and be a self-directed seeker of skills and information. Graphic Design has seen a huge shift since the days of traditional print media; and even from the inception of internet-based mediums. Today design is ubiquitous – from books to billboards to websites to mobile apps – with designers responsible for communicating a wider array of messages to a wider array of audiences. There has been a shift from a focus on signs and symbols, characterised by formative stages of graphic and industrial design; to a focus on human actions and the environmental systems where these actions take place. Good design has always married function and form; with the fact that increase varieties of both function and form that exist, means an increased challenge to the designer both technologically as well as conceptually. In addition to the broader variety of design mediums to be competent in, the world of global business requires a heightened understanding of various markets and micro-markets in order to communicate messages effectively with the global village. Graphic Design encompasses complex problem solving initiatives; with accountability for success becoming more measured in quantitative number, and the analytics of user engagement. The results of an increased range of design mediums and increased global communication market, has changed the job expectations of a Graphic Designer. Many companies want a Graphic Designer fluent in all web programming languages, and not just application knowledge, such as Photoshop or Dreamweaver. Designer must be self-motivated seekers of knowledge in order to keep abreast of the industry and be competitive.